Dr. C. Kathiravan, M.B.A., Ph.D, is currently working as a Associate Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. He has more than 15 years of teaching experience at PG level and more than 12 years of Experience in Research. He has published more than 80 articles in National and International Journals and more than 4 books in his credit and also attended many national and international conferences, seminars and workshops. He is a member of many professional bodies and also a member of reviewer panels of national and International Journals. His field of specialization is Marketing, E-commerce & Strategic Management and the main area of research interest is Competitive Advantage, Digital Marketing, Social Media Marketing etc.

Dr. Rincy V. Mathew, M.B.E., M.B.A., Ph.D, is currently working as a Associate Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. She has more than 14 years of teaching experience at PG level and more than 12 years of Experience in Research. She has published more than 40 articles in National and International Journals and 4 books in her credit and also attended many national and international conferences, seminars and workshops. She is a member of many professional bodies and also a member of reviewer and editorial panels of national and International Journals. Her field of specialization is Human Resource Management.