Dr. M. Ramesh, M. Com., M.B.A., PGDCA., M.C.A., Ph.D , is currently working as a Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. He has more than 20 years of teaching experience at PG level and more than 18 years of Experience in Research. He has published more than 98 articles in National and International Journals and more than 10 books in his credit and also attended many national and international conferences, seminars and workshops. He is a member of many professional and academic bodies and also member of editorial boards of national and International Journals. His field of specialization is Finance.

Dr. C. Kathiravan, M.B.A., Ph.D, is currently working as a Associate Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. He has more than 15 years of teaching experience at PG level and more than 12 years of Experience in Research. He has published more than 80 articles in National and International Journals and more than 4 books in his credit and also attended many national and international conferences, seminars and workshops. He is a member of many professional bodies and also a member of reviewer panels of national and International Journals. His field of specialization is Marketing, E-commerce & Strategic Management and the main area of research interest is Competitive Advantage, Digital Marketing, Social Media Marketing etc.

Dr. Rincy V. Mathew, M.B.E., M.B.A., Ph.D, is currently working as a Associate Professor, Department of Business Administration, Annamalai University, Tamilnadu, India. She has more than 14 years of teaching experience at PG level and more than 12 years of Experience in Research. She has published more than 40 articles in National and International Journals and 4 books in her credit and also attended many national and international conferences, seminars and workshops. She is a member of many professional bodies and also a member of reviewer and editorial panels of national and International Journals. Her field of specialization is Human Resource Management.

Prof. Dr. A. RAJAMOHAN, M.B.A., Ph.D., M.Sc (App.Psy.), M.L., is currently working as Professor and Head, Department of Business Administration, Annamalai University, Tamilnadu, India. He has more than 30 years of teaching and research experience. He has published more than  20 articles in National and International Journals and more than 5 books in his credit and also organised  many national and international conferences, seminars and workshops. He is a recipient of many prestigious awards and fellowships and has visited many countries in connection with academic research and training purposes. He is also heading of many professional and academic bodies and also member of editorial boards of national and International Journals. His field of specialization is Marketing and consumer behaviour.