Dr. Ankit Raj Singh an esteemed academician, researcher, and innovator with over a decade of experience across academia, industry, and research. He currently serves as Assistant Professor of Management at the Panipat Institute of Engineering and Technology (PIET), Samalkha (Panipat), where he teaches courses in Marketing, Brand Management, Corporate Social Responsibility, and International Trade. He earned his Doctorate in Management from Sharda University, with a research focus on wellness tourism and consumer behaviour. Dr. Singh has published extensively in Scopus-indexed, ABDC-listed, and UGC Care journals, and has presented his work at numerous national and international academic conferences. He has also served as editor of several academic volumes in business and management studies. With over six years of industry experience in the travel sector, Dr. Singh has contributed to corporate training programs for organizations like Hindustan Coca-Cola Pvt. Ltd. and Tata Power Solar India Ltd. An avid traveler, he has explored all 24 Indian states and 7 Union Territories, which informs his deep understanding of customer behaviour and service dynamics. A staunch advocate for innovation and Intellectual Property Rights (IPR), Dr. Singh holds multiple design patents and copyrights granted by the Government of India. His research and teaching focus on wellness tourism, consumer behaviour, digital marketing, organizational change, and AI in management. He is actively guiding PhD scholars and postgraduate students in research and innovation projects. Dr. Singh also holds several key leadership roles at PIET, serving as Chairman of the Placement & Summer Training Committee, and as a member of both the Research & Development Committee and the Internal Quality Assurance Cell (IQAC). He is also deeply engaged in community development through Rotary International’s CSR initiatives, including education, health, and environmental programs. His exceptional contributions have earned him recognition in social service activities, along with commendable service in Delhi Civil Defence. Through his academic leadership, research innovation, and social commitment, Dr. Singh continues to shape the future of business management education across India and beyond.

Dr. Shilpa Sardana (Ph.D., MBA, M.Com., PGDCA, B.Ed., UGC-NET, HTET) is an academician, researcher, and management professional with over 16 years of professional experience, including 13 years in higher education and corporate exposure in the insurance and export sectors. She has held several leadership positions, including Head of Department, Head of Admissions, and Director of Centres at Geeta Institute of Law, Panipat. Dr. Sardana earned her Ph.D. from the Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar. Her research focuses on financial planning behaviour, financial well-being, consumer behaviour, digital transformation, and management studies. She has published numerous research papers in reputed national and international journals and has presented her work at several academic conferences. Throughout her academic career, she has been actively involved in curriculum development, institutional rankings, academic administration, faculty development, research initiatives, and the organization of national and international seminars, conferences, and industry interactions. She has also played a key role in promoting innovation, student engagement, and industry-academia collaboration. As the editor of this book, Dr. Sardana brings together her rich academic experience, research expertise, and commitment to advancing knowledge, making this work a valuable contribution to students, researchers, academicians, and professionals.