Dr. Ankit Raj Singh is an esteemed academician, researcher, and innovator with over a decade of experience across academia, industry, and research. He currently serves as Assistant Professor of Management at the Panipat Institute of Engineering and Technology (PIET), Samalkha (Panipat), where he teaches courses in Marketing, Brand Management, Corporate Social Responsibility, and International Trade. He earned his Doctorate in Management from Sharda University, with a research focus on wellness tourism and consumer behaviour. Dr. Singh has published extensively in Scopus-indexed, ABDC-listed, and UGC Care journals, and has presented his work at numerous national and international academic conferences. He has also served as editor of several academic volumes in business and management studies. With over six years of industry experience in the travel sector, Dr. Singh has contributed to corporate training programs for organizations like Hindustan Coca-Cola Pvt. Ltd. and Tata Power Solar India Ltd. An avid traveler, he has explored all 24 Indian states and 7 Union Territories, which informs his deep understanding of customer behaviour and service dynamics. A staunch advocate for innovation and Intellectual Property Rights (IPR), Dr. Singh holds multiple design patents and copyrights granted by the Government of India. His research and teaching focus on wellness tourism, consumer behaviour, digital marketing, organizational change, and AI in management. He is actively guiding PhD scholars and postgraduate students in research and innovation projects. Dr. Singh also holds several key leadership roles at PIET, serving as Chairman of the Placement & Summer Training Committee, and as a member of both the Research & Development Committee and the Internal Quality Assurance Cell (IQAC). He is also deeply engaged in community development through Rotary International’s CSR initiatives, including education, health, and environmental programs. His exceptional contributions have earned him recognition in social service activities, along with commendable service in Delhi Civil Defence. Through his academic leadership, research innovation, and social commitment, Dr. Singh continues to shape the future of business management education across India and beyond.

Dr. Ashok Malhi is a distinguished academician, financial services professional, and interdisciplinary researcher with over a decade of diverse experience spanning academia, banking, capital markets, and business analytics. He is currently serving as Assistant Professor at the Mittal School of Business, Lovely Professional University (LPU), Phagwara, Punjab, India—an institution recognized for its academic excellence, NIRF ranking, and ACBSP (USA) accreditation. Dr. Malhi holds a Doctorate in Management and Information Technology from Sharda University, Greater Noida, where his research focused on technology adoption, investor behaviour, and datadriven decision-making. He also earned a Post Graduate Diploma in Business Management (Marketing & IT) from the Institute of Management Studies (IMS), Ghaziabad Business School, and is UGC-NET qualified (December 2018). Demonstrating a strong inclination towards emerging technologies, he has further enhanced his expertise through an IBM certification in Artificial Intelligence using Watson. Prior to transitioning into academia, Dr. Malhi accumulated more than ten years of rich industry experience in the financial services sector. He served as Deputy Manager at HDFC Bank Limited (2015– 2018), gaining extensive exposure to retail banking operations, investment advisory, and customer relationship management. In addition, he has maintained long-standing professional associations with prominent capital market firms such as Angel One (2017–2023) and Karvy Stock Broking (2008– 2018), where he developed practical expertise in equity trading, portfolio management, and investor profiling. This strong industry foundation continues to inform and enrich his academic research, particularly in the areas of retail investor behaviour and financial technology adoption. As a researcher and academic, Dr. Malhi’s work lies at the intersection of technology and business strategy. His key research interests include Artificial Intelligence, Machine Learning, Internet of Things (IoT), Marketing Analytics, Supply Chain and Logistics Management, and Financial Management. He has contributed to reputed international publications, including IGI Global and Springer’s Algorithms for Intelligent Systems series, with scholarly work focusing on digital intelligence, influencer marketing, wearable technologies, and sustainable business models. Dr. Malhi is also recognized for his commitment to social responsibility and community service. He has been an active voluntary blood donor since 1996, reflecting a sustained dedication to societal wellbeing and humanitarian values. Through his unique blend of academic rigor, industry expertise, and forward-looking research orientation, Dr. Ashok Malhi continues to bridge the gap between theoretical knowledge and practical application. His contributions significantly advance the domains of management education, financial research, and technology-driven business innovation in India and beyond.