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Contemporary Issues in Digital Marketing

Professor Dr. Shaikh Aftab Anwar and Dr. Imran Baig Mirza


Paperback and e – book




110 Pages


Rs. 1000/- ( $80 )

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"Contemporary Issues in Digital Marketing" is an edited book that offers a comprehensive overview of the latest research and developments in the field of digital marketing. The book covers a wide range of topics related to the use of digital technologies in marketing, including social media, mobile marketing, e-commerce, data analytics, and artificial intelligence.

Overall, "Contemporary Issues in Digital Marketing" is an essential resource for anyone looking to stay up-to-date on the latest trends and strategies in digital marketing. With contributions from leading experts in the field, the book provides a comprehensive overview of the current state of digital marketing and offers insights into the challenges and opportunities that lie ahead.

  • Professor Dr. Shaikh Aftab Anwar, M. Com; MBA; Ph.D. (Business Administration) is an educationist, researcher, social activist and a transformational leader. He has more than 30 years of teaching, research, consultancy, executive education and industry experience. He was nominated as Senate Member of Savitribai Phule Pune University by the Governor of Maharashtra. He has served as BOS member, Faculty member, Examination Committee member of Savitribai Phule Pune University. Presently, Dr. Shaikh is working as Principal of Poona College of Arts, Science and Commerce, Pune -411001(MS).

    Dr. Shaikh is also Member of several Educational and Professional Bodies in India and abroad. He has been accorded with several prestigious awards including National Youth Award by the Ministry of HRD, Government of India, and Prof. G. B. Kulkarni Award for Best Teacher in Commerce by the University of Pune.

    He is Ph.D. and M.Phil. Research Guide of Savitribai Phule Pune University, Babasaheb Ambedkar Marathwada University, Aurangabad and Tilak Maharashtra Vidyapeeth, Pune. 33 students have completed Ph.D. and 16 students have completed M.Phil. under his guidance.

    Dr. Shaikh has authored several books and published research papers and articles in refereed National and International Journals and presented papers in international conferences.

    As a Social entrepreneur, Dr. Shaikh has established and run the organizations from scratch. He also offers advice to upcoming Educational Institutions and IT Education sector. He is a motivational speaker, Result-focused and effectual leader. He has extensively travelled to countries like China, Iran, Malaysia, Thailand, Singapore Oman, UAE (Dubai, Abu Dhabi, Saudi Arabia), Fiji, Kingdom of Tonga, Sri Lanka and Nepal.

  • Dr. Imran Baig Mirza, MCA; Ph.D. (Computer Application) is the Assistant Professor at the Department of BBA Computer Application at AKI's Poona College of Arts, Science and Commerce, Pune-411001(MS) Affiliated to Savitribai Phule Pune University, Pune. He has 16 years of teaching experience. He is a Doctorate in Computer Application under the Faculty of Commerce and Management from Dr Babasaheb Ambedkar Marathwada University, Aurangabad.

    He is Ph. D. Research Guide of Savitribai Phule Pune University, Pune.

    He has published research papers in various national and international journals of repute.