Dr. Kiran Bangarwa and Dr. Ankit Raj Singh
Paperback and e – book
978-81-19477-80-7
doi.org/10.5281/zenodo.18757945
221 Pages
Rs. 699/- ( $80 )
Digital Marketing in the Era of Artificial Intelligence and Big Data explores how emerging technologies are transforming the marketing landscape in the 21st century. The book provides a comprehensive understanding of how Artificial Intelligence (AI), machine learning, data analytics, and automation are reshaping customer engagement, strategic decision-making, and competitive advantage in digital markets. The authors examine the evolution of digital marketing from traditional online promotion to intelligent, data-driven ecosystems. Key themes include predictive analytics, personalization strategies, customer behavior modeling, programmatic advertising, chatbots, sentiment analysis, and the role of big data in crafting highly targeted campaigns. The book also highlights how organizations can leverage AI-powered tools to enhance customer experience, optimize conversion rates, and improve return on investment (ROI). Blending theoretical foundations with practical insights, the text presents real-world examples, case studies, and frameworks that help readers understand both opportunities and challenges associated with AI integration. Ethical considerations, data privacy concerns, and regulatory implications are also discussed, ensuring a balanced and responsible approach to technology adoption. Designed for students, researchers, academicians, and marketing professionals, this book serves as both a foundational guide and a strategic roadmap. It equips readers with the analytical mindset and technological awareness required to thrive in an increasingly automated and data-centric business environment. Overall, the book demonstrates that the future of marketing lies at the intersection of creativity, technology, and intelligent data utilization.
Dr. Ankit Raj Singh is an esteemed academician, researcher, and innovator with over a decade of experience across academia, industry, and research. He currently serves as Assistant Professor of Management at the Panipat Institute of Engineering and Technology (PIET), Samalkha (Panipat), where he teaches courses in Marketing, Brand Management, Corporate Social Responsibility, and International Trade. He earned his Doctorate in Management from Sharda University, with a research focus on wellness tourism and consumer behaviour. Dr. Singh has published extensively in Scopus-indexed, ABDC-listed, and UGC Care journals, and has presented his work at numerous national and international academic conferences. He has also served as editor of several academic volumes in business and management studies. With over six years of industry experience in the travel sector, Dr. Singh has contributed to corporate training programs for organizations like Hindustan Coca-Cola Pvt. Ltd. and Tata Power Solar India Ltd. An avid traveler, he has explored all 24 Indian states and 7 Union Territories, which informs his deep understanding of customer behaviour and service dynamics. A staunch advocate for innovation and Intellectual Property Rights (IPR), Dr. Singh holds multiple design patents and copyrights granted by the Government of India. His research and teaching focus on wellness tourism, consumer behaviour, digital marketing, organizational change, and AI in management. He is actively guiding PhD scholars and postgraduate students in research and innovation projects. Dr. Singh also holds several key leadership roles at PIET, serving as Chairman of the Placement & Summer Training Committee, and as a member of both the Research & Development Committee and the Internal Quality Assurance Cell (IQAC). He is also deeply engaged in community development through Rotary International’s CSR initiatives, including education, health, and environmental programs. His exceptional contributions have earned him recognition in social service activities, along with commendable service in Delhi Civil Defence. Through his academic leadership, research innovation, and social commitment, Dr. Singh continues to shape the future of business management education across India and beyond.
Dr. Kiran Bangarwa is an accomplished academician and researcher, currently serving as an Assistant Professor at Panipat Institute of Engineering & Technology (PIET), Panipat. In addition to her teaching role, she holds the significant administrative responsibility of IQAC Coordinator, where she actively contributes to quality assurance, accreditation processes, academic audits, and continuous institutional improvement initiatives. She has more than 15 years of extensive teaching experience, during which she has consistently demonstrated academic excellence, pedagogical innovation, and strong mentorship capabilities. Her teaching and administrative roles reflect her ability to balance academic rigor with institutional governance and strategic planning. Dr. Kiran earned her Doctor of Philosophy (Ph.D.) degree from Bhagat Phool Singh Mahila Vishwavidyalaya (BPSMV), Khanpur. She is a recipient of both the Junior Research Fellowship (JRF) and Senior Research Fellowship (SRF), which underscores her strong research aptitude, academic discipline, and commitment to scholarly excellence. Her research contributions include the publication of numerous research papers in reputed national and international journals, addressing contemporary issues and advancing knowledge in her domain. She has also contributed book chapters to edited volumes published by recognized academic publishers. Dr. Kiran has actively presented her research findings at various national and international conferences, engaging with global academic communities and fostering interdisciplinary dialogue. In addition to her research and teaching credentials, Dr. Kiran is recognized for her effectiveness in academic administration, curriculum development, documentation, and quality enhancement initiatives. Her role as IQAC Coordinator reflects her expertise in regulatory frameworks, outcome-based education, and institutional best practices. With a strong blend of academic insight, research orientation, and administrative competence, Dr. Kiran continues to contribute meaningfully to higher education, scholarly publishing, and institutional development. Her experience and dedication make her a valuable editor, academic leader, and contributor to knowledge creation and dissemination.