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Introduction to Business Environment

Dr. Saumyabrata Nath, Dr. Rita Biswas, Mrs. Shamali Kirpane and Dr. M. Rajakrishnan


Paperback and e – book




196 Pages


Rs. 1000/- ( $80 )

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Every business is affected by the environment in which it operates. The business environment includes all external factors impacting a business, including customers, suppliers, government regulations, and economic conditions. Business Environment refers to the various external micro and macro factors that can potentially impact the success or downfall of any business venture. These factors range from local economic conditions to global political trends.

All businesses must consider their environment to make sound decisions about their strategies, operations and financial performance. By understanding the interaction between different components of the environment, companies can better anticipate how those components will influence their bottom line to remain competitive and profitable. This book provides a comprehensive overview of what constitutes a business environment and some key considerations for businesses when determining how best to manage it. Business establishes, grows or operates and dies in environment. It exchanges resources within environment. It collects inputs i.e. Man money, materials, machines etc. and provides output i.e. Goods and Services in the environment. Environment means surrounding. Business environment defines as a force those effects on organizational performance. It includes internal an eternal factors. It provides opportunities and threats.

Businesses do not operate in a vacuum but rather in a dynamic environment that has a direct influence on how they operate and whether they will achieve their objectives. This external business environment is composed of numerous outside organizations and forces that we can group into seven key sub environments viz. economic, political and legal, demographic, social, competitive, global, and technological. Each of these sectors creates a unique set of challenges and opportunities for businesses.

This book will help readers to understand the basic terms, factors and regularity bodies which affects the business in their decision making process.

  • Dr. Saumyabrata Nath, is an Academician, Researcher & Soft Skill Trainer with around 13+ years experience in Academics and 2+ years in Industry. He has worked as Asst. Professor for MBA/MMS Dept. in different universities, colleges & institutions under VGU-Jaipur, Mumbai University, Bangalore University and Visvesvaraya Technological University - Belgaum. He is qualified with Ph.D(HR) from Utkal University, D. Litt. from Theophany University – Haiti, MBA(HR & Marketing) from Bangalore University, MBA(OM),MA(English), MA(Education) M.Sc(Maths), PGDM(Tourism), B.Ed (Maths & Economics) from University of Mumbai and B.Sc with Honors (Mathematics) from Assam Central University. He is also C-TET qualified under Central Govt. of India. He is also the recipient of Two Honorary Doctorates in Social Sciences and in Education by International Agencies affiliated to Govt. of USA and United Nations Organization.

    Currently he is working as Asst. Professor & Research Scholar in Management Department (International Business) under Vivekananda Global University (NAAC A+ graded), Jaipur - Rajasthan. He is pursuing his second Ph.D in Marketing Management. Dr. S. Nath is an approved faculty for Management Studies (PG Courses) under University of Mumbai, Maharashtra. He has also worked as a Soft-Skill trainer under Infosys Campus Connect Program initiated by Infosys Ltd. Bangalore.

    He has also presented 61 Research Papers in various International / National Journals and published in Scopus Indexed /UGC CARE / UGC Referred / Google Indexed, Peer Reviewed and conference proceeding books. He has published many patents under Govt. of India as well as written 3 books.

    Dr. Nath is a certified Career Coach from Mindler & Career development Alliance, USA. He is also a certified Six Sigma Green Belt Professional.

    He is also the member of many International & National academic forums, Conducted 50+ guest sessions, seminars, FDPs, SDPs and Workshops as a Key Resource Speaker in India & Foreign Countries and has won many National & International Awards for his contributions towards upliftment of student community.

  • Dr. Rita Biswas, has completed her PhD in Management, MBA in HR & 5 years LLB Course. She had done her PhD from North Maharashtra University, Jalgaon in Management discipline (Topic: Entrepreneurship). She has more than 19 years of experience, which includes 6 years of Industry experience and more than 13 years of Teaching experience in different Universities & Institutions. Presently she is working with Regenesys Business School (under Regenesys Institute of Management Pvt Ltd) as a Senior Facilitator. In past, she hadworked with Universal Business School under Cardiff Metropolitan University, UK. She had also worked with various Management (MBA & BBA) Institutions under Mumbai University. She taught different levels of Students from PhD, MBA, BBA & B.Tech. She had a Corporate experience as Senior HR. She had total 16 different types of International & National Publications. She has written two books on Human Resource Management. She is a passionate Teacher who likes to conduct Lectures and try to make it interesting and meaningful for her Students. She has received various Awards for her Teaching & Research Activities.

  • Mrs. Shamali Kirpane, is an Academician and Entrepreneur with over 19 yrs of experience in Academics and Industry. She has been associated with management department college affiliated with Mumbai University. She has a double MBA in Finance from ITM business School and Punjab Technical University. Apart from being Academician and Researcher she is also a Financial Consultant, Business Consultant, Portfolio Manager and Entrepreneur and possess a deep knowledge of Share Market, Corporate valuation, Derivatives, Financial Modeling and Project management.

  • Dr. M. Rajakrishnan, is working as Assistant Professor in the Department of Commerce with Computer Applications., PSG College of Arts & Science, Coimbatore, Tamil Nadu. He is an academic counselor for M.Com. programme at the Indira Gandhi National Open University. He has teaching experience of 7 years and 7 months. He earned his Ph.D. in Commerce (Finance) from Thiruvalluvar University, Vellore, M.Phil. in Commerce (Marketing), MBA in Human Resource Management, Postgraduate Diploma in International Business, and M.Com. in Computer Applications from Bharathiar University, Coimbatore. He got qualified in TN-SET and UGC-NET in commerce. Dr. N.G.P. Arts and Science College (Autonomous), Coimbatore, Tamil Nadu, recognised him as "Best Mentor" and "Best Teacher". He is also a certified computerised accountant using Tally. Student project sponsored by Tamil Nadu State Council for Science and Technology was completed under his guidance in the year 2018–19. He has written one book chapter and published 18 journal articles. He has presented at a number of national and international conferences. He actively participated and organized workshops, conferences, seminars and programmes for faculty development. He served as resource person for programmes emphasising skill development in office and accounting package.