“MICROFINANCE: A STRATEGIC DESIGN for the bottom of pyramid” Since independence, the priority agenda before the government officials and ministries has been to initiate programs of poverty alleviation and rural development. In this context an important solution to the problem is the provision of rural credit. For combating poverty and to bridge the gap between the demand and supply factors Microfinance emerged as a ray of hope for the most neglected section of society which later on considers to be bottom of pyramid by many corporate and marketing gurus. Microcredit as the name suggests means extending small loans to poor people and that too without any collateral. It has evolved as a powerful mechanism to deliver financial services particularly credit to the section of the community that has been excluded from the services of the main stream institutions. Gradually the concept which has started as Microcredit in most of the developing nations has mushroomed as an umbrella of Microfinance, which not only includes the provision of loan but also the financial services such as savings, remittances, provision of risk mitigation products like insurance and providing financial counselling etc. The success of the Microfinance can be seen worldwide as United Nation declared the year 2005 as the international year of credit and also the success of many Microfinance models like Grameen Bank in Bangladesh and Bank Rakyat in Indonesia etc. According to a 1998 publication by Paul B McGuire, John D Conroy and Ganesh B Thapa, 2.5 crore poor households in India require Rs. 15,000 cores over nine years ending 2005. In another study, the demand for credit was found to be Rs. 9,000 per annum per household among the urban poor. The Paradigm Group survey concluded that average credit availed by each household was approximately Rs. 10,071 per annum in urban India. The source of more than 93.5 % of credit is from the informal sector, where interest rates are often very high. The formal banking sector provides only 0.8 % of the total credit. It is quite ironic that the people who require financial help the most are the ones who have little access to banking services. Later on SHG Self help groups emerge which is a part of empowering the weaker section especially women. The book focuses on how the Micro Finance models can be a strategic design for empowering the bottom of pyramid section of society and how can now corporate can see their fortune lying in the rural sector in comparison to urban sector.