In recent years, there has been an increasing emphasis on the importance of evidence-based management, which seeks to base management decisions on sound scientific research. As you may be aware, the management field is ever-evolving and adapting to the changing needs of businesses and organizations. With the fast-paced nature of businesses today, management research must be kept up-to-date and relevant.
This book involves the systematic investigation of organizational and business practices to gain knowledge, develop theories, and propose solutions to problems through different research.
One of the main objectives of this book is to improve organizational performance by providing insights into how to optimize processes, enhance employee motivation and engagement, and develop effective leadership strategies. This book can also play a significant role in developing and refining management theories. For example, the study of organizational behavior has contributed significantly to our understanding of how people behave in organizations and how organizational structures and cultures can affect employee behavior and motivation.
Taking cognizance of these things, the book attempts to integrate academic aspects with the research arena through the chapters related to different facets of management.
Dr. Shantanu Saha, is an Assistant Professor in the Ramcharan School of Leadership, Dr. Vishwanath Karad MIT World Peace University, Pune. He formerly worked at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, and PSIT College of Higher Education in Kanpur. He holds a Ph.D. from Indian Institute of Technology, Dhanbad. He was awarded with the UGC-Junior Research Fellowship in 2012. Dr. Saha holds two utility-based patents and is acknowledged with high-impact research publications in the field of social marketing in journals of national and international renown listed in SCI/Scopus. He reviews books/articles for Springer, Elsevier, and Inderscience.
Dr. Saha, a Google Professor and a registered Digital Marketing practitioner, led numerous teams in the Google Online Marketing Challenge (GOMC). He has been certified as an Innovation Ambassador by the Institutions Innovation Council, Ministry of Education (MoE), Government of India. He earned the PSIT Group, Kanpur, Best Researcher Award for 2019 and 2022. His co-authored research papers won the Best Paper Award at the sixth Global Leadership Research Conference in 2021, hosted at Amity Business School in Noida. His research area of interest is Consumer behaviour, Brand, Social Psychology, Tourism and Entrepreneurship.