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Women Entrepreneurship Startup in India Case Bank I

Prof. (Dr.) Ravikant Swami, Prof. (Dr.) Poorva Ranjan and Dr. Khushbu Khurana


Paperback and e – book




143 Pages


Rs. 1000/- ( $80 )

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The emergence of women's businesses and their significant impact on economic development has given women's entrepreneurship a boost in recent decades. Women entrepreneurs play a significant role in the effort to advance both economic and social sustainability in today's fast-paced society.

This book focuses on how business viewpoints and women entrepreneurs' social beliefs and way of life collide. With a focus on emerging entrepreneurial start up tendencies, evolving organizational design and workplace environments, frugal innovation and technology, and changes in market behavior, the characteristics of women entrepreneurs in India have been discussed.

  • Dr Ravikant Swami, has a decorated and diverse educational background - a PhD in Management, MBA and Bachelors in Economics from prestigious universities in India, and certifications and trainings from B- schools like IIM Bangalore, IIM Calcutta and IIFT New Delhi. Dr Swami has an electic list of subjects at his command that credit him with the excellence of a multi-variate teaching style. He has published numerous research papers and supervised PhD thesis, dissertations at MPhil as well as MBA levels. He is the honorary director at Delhi Metropolitan Education and leads the management school with his guidance and inspiring style of teaching. He motivates a team of remarkable faculty to practise better teaching and assure better earning outcomes. His visionary attitude helps drive the institute a step closer to its mission each day.

  • Dr Poorva Ranjan, is a professor and head of DME Management School. She is a PhD in Retail Marketing Management and MBA in International Business Management from Devi Ahilya Vishwavidyalaya, Indore [DAVV]. She is also a certified POSH (Prevention of Sexual Harrasment) trainer. She works closely with students for skill enhancement purposes in various areas like Digital Marketing, Microsoft 365 Tools, Entrepreneurship Development, Cyber Security and Google Tools, to name a few. A Google certified digital marketer, she specialises in Social Media Marketing and Content Development. Her areas of work/ teaching and research are Digital Marketing, Entrepreneurship Development, Mentoring, Retail Management and Skill-building.

  • Dr Khushbu Khurana, is currently working as an Assistant Professor at DME Management School affiliated with Guru Gobind Singh Indraprastha University. She has done her PhD in Organisational Behaviour and Human Resource Management from Jaypee Business School, JIIT University, Noida. She has worked on the employability skills of engineering students. She has been awarded UGC-NET- Junior Research Fellowship in the year 2016. Dr Khushbu Khurana has presented papers at national and international conferences and has research publications in ABDC and Scopus indexed journals. She is presently working on the topics of Employability Skills, Green HRM, Employee Experience, and Research Motivation. Her areas of work/teaching and research are Organisational Behaviour and HRM. She has gained experience in teaching and research as well as has three years of industry experience.